When you’re looking to start streaming on Twitch you might hear people getting excited about becoming a Twitch Affiliate, or even a Partner. But if you’ve never been introduced to what the affiliate program is, you probably don’t understand what they are talking about. So let me give you a quick rundown of Twitch Affiliate.
Twitch Affiliate is a program that makes people eligible for monetization on the Twitch platform. This can be through ad revenue, monthly channel subscriptions, donations via bits and commission from game sales & product placements. With a low barrier to entry, it is ideal for smaller streamers.
What do you get with Twitch Affiliate?
So someone has just qualified for Twitch Affiliate, why is that so exciting? Well, for some it’s their first step towards success on the platform, and it comes with some sweet new features to help them earn a living from all the hard work they put in. What do these features look like and how do they work?
As an affiliate, you gain access to 4 ways you can earn money via Twitch.
- Advertising Revenue – Twitch has now given affiliates access to ad revenue which can be generated through pre-roll and mid-roll ads.
- Subscriptions – Eligible for the 3 Tiers of Subscription, $4.99, $9.99, $24.99 and the free Twitch Prime Sub. These can be paid for by viewers to help support your stream.
- Bits – Bits are Twitch’s version of currency. 100 Bits are worth $1 to a streamer and can be donated alongside a chat message.
- Game Sales – When streaming some games on Twitch, there will be product placement banners below the video. These will feature game titles and in-game items that can be purchased by viewers while the streamer will make around a 5% commission.
You will also be able to create your very own emote that can be used by anyone who is subscribed to the channel. However, you can only design one emote per subscription tier. With new unlockable emotes you can get up to 5 in total for Twitch Affiliate. Alongside your subscriber emotes you will also be able to design loyalty badges that are awarded to viewers that have subscribed to you for an extended period of time: 3, 6, 9 & 12 months.
Finally, you will unlock extra analytics in your channel dashboard for tracking revenue during your streams. This section can help you understand how much you are earning and display a breakdown of where it is coming from, useful for knowing how much of your revenue comes from Twitch Prime or other subscriptions.
What do I need to become a Twitch Affiliate?
With all the perks of being a Twitch Affiliate, it’s a great idea to become one. However, not just anyone can start streaming and join the program. There are some requirements but I would consider them low barriers-to-entry and should be easily reachable for anyone seriously considering Twitch as a source of income. So, what do you need to become a Twitch Affiliate?
You must have at least 50 followers on your channel. Within the last 30 days, you must have streamed at least 500 minutes, across 7 or more separate days to an average of 3 or more viewers.
With these requirements, a new steamer can be invited to the Twitch Affiliate Program within as little as 7 days, however, it is much more likely to take around 30 days if you are starting from zero.
What is the difference between Twitch Affiliate and Twitch Partner?
Previously on Twitch, if you were succeeding as a streamer, pulling some good viewing figures and active enough on the platform, you could’ve been invited to their Partner Program. This used to be the only way you could get the subscriber feature and access to channel emotes.
With the introduction of Twitch Affiliate, they have made very concise and achievable targets to help you progress from hobbyist to affiliate to partner. So now you might be thinking, what changes when you move from Twitch Affiliate to Twitch Partner?
|Feature||All Streamers||Twitch Affiliate||Twitch Parnter|
|Cheering with Bits||No||Yes, No Custom Cheermotes||Yes, With Custom Cheermotes|
|Subscriptions||No||Yes, Upto 5 Unlockable Sub Emtoes||Yes, Upto 60 Unlockable Sub Emotes|
|Transcoding||As Available||As Available, With Priority Access||Full Access To Transcode Options|
|VOD Storage||14 Days||14 Days||60 Days|
|Stream Delay||No Option||No Option||Upto 15 Minutes|
|Reruns and Premieres||No||Yes||Yes|
|Chargeback Protection||N/A||Yes Bits Only||Yes Bits Only|
|Payout Timeframe||N/A||15 Days||15 Days|
|Payout Fees||N/A||Covered by Affiliates||Covered by Twitch|
|Stream Team Creation||No||No||Yes|
|Access to Self-Service Emote Tool||N/A||No||Yes|
|Customer Service||Standard Support Queue||Standard Support Queue||Priority Support, Access to Partnership Team|
|Verified Channel Badge||No||No||Yes|
All the changes are shown in the table above but the biggest differences between affiliate and partner are; Unlock a Verified Streamer badge, Upto 60 emote slots, 60 Day VoD Storage and Access to New Features.
Being a Twitch Partner also gives you access to creating a Team, a feature designed to create more community between streamers. Along with this, you can become eligible for special new things like the Twitch Bounty Program. Twitch Bounties gives creators a chance to earn more money from sponsored content other external partnership deals.
How much do Twitch Affiliates earn?
As a small starting stream, you shouldn’t expect to make much money. You’re going to find that most of the revenue you make will likely come from subs, Twitch Prime or $4.99. As an affiliate, you will get around 50% of the subscriber revenue, and Twitch will take the other half. On average however how much does a Twitch Affiliate earn?
On average, most Twitch Affiliates will earn less than $100 a month. However, it is known that some successful affiliates can earn anywhere between $300-$400 a month, through subs, bits, and commissions.
The money you earn through Twitch will be held until you meet a minimum-payout-threshold of $100. Once you have reached this threshold you will be paid the full amount in your account after 15 days, known as Net 15 payments.
If an affiliate has not earned a payout or has been inactive for 12 months, their account may be closed down. If this does happen, Twitch will take a $25 fee from the outstanding balance.
Can I stream on YouTube or Mixer as a Twitch Affiliate?
When I was setting up my Twitch Affiliate account, some people were saying you can no longer stream to YouTube or Mixer because you sign an exclusivity clause during the onboarding process. I did some research into this and I’m going to try and clear it up for you guys. So can you stream to YouTube or Mixer as a Twitch Affiliate?
Yes, you can still stream to YouTube, Mixer or any other platform, however, you cannot stream to Twitch and another platform at the same time. Any content you do stream to Twitch cannot be uploaded or streamed anywhere else for a 24 hour period, starting at the end of your stream.
This shouldn’t be a problem for most people, but there are some that use programs like Restream to broadcast on multiple streaming platforms simultaneously. If this is something you currently do, you should look into breaking up your schedule to do multiple streams. For example, streaming to Twitch between 10AM and 12PM, then on YouTube 1PM until 3PM.
Can I become a Twitch Affiliate if I’m under 18?
With a large amount of the Twitch user base being under the age of 18, it’s quite important to know if these guys can get access to the affiliate program and start earning. There seems to be some confusion around this topic so I’ll get straight to the point.
If you are between the ages of 13 and 18, you can still qualify for the Twitch Affiliate program, however, you will need parental permission.
Between the ages of 13 and 18 is often when people have the most free time to dedicate to gaming and streaming. If you can start cultivating a healthy stream and community during this time you’re giving yourself a great chance at earning full time on Twitch!